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VIBFAST Group was incorporated in 1992 by Amit Banthia at the young age of 23 with a view to grow in the field of textiles and chemicals, which were two major businesses that were to take corporate India to the next century.

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Should You Market to Pleasure...or Pain? Marketing Articles | August 14, 2008

Are You Marketing by Pleasure ... or Pain??Depending on your product or service, and your target market Cheap MLB Jerseys Online , you may get better response to your marketing and more sales by trying a different angle. This article will help you decide!

One day a few months ago, I emptied my mailbox after being away for several days.

Because I give regularly to charities, I seem to be on the mailing lists of every organization in the world. So there were plenty of solicitations to sort through.

Usually I toss most of the envelopes I receive, the ones with generic messages on them like "help us today" or "give to save the... [insert 'children', 'animals', or 'forests' here]".

But one envelope caught my eye. It was an unusual beige color Cheap MLB Jerseys Free Shipping , it had a picture of a cute little dog on it, and it said in bold letters, "Don't let what happened to Coco happen again."

Because I was curious who Coco was and what happened to him, I opened the envelope.

The letter told a true story of animal abuse so horrific that I burst into tears for that poor little dog. It ended by explaining how I could help prevent this from happening to other animals by donating to their organization.

I can tell you I never whipped out my checkbook so fast in my life.

But why this time?

Why had I ignored all the other mailings that simply asked for my help?

Because this one made me FEEL.

It told me a shocking true story. It struck a deep nerve in me that brought out my rage regarding this topic. Suddenly it was personal, because it touched on my pain.

You see, all marketing plays on either pleasure or pain.

It seems to me that most marketing plays on pleasure. For example Cheap MLB Jerseys From China , cosmetic companies show women how gorgeous and young we could look if we only used their products. Car companies show us how sexy and powerful we'd feel if we buy that sports car we can't afford. And beer companies convince men that they'll magically attract gorgeous females if they only drink a certain beverage.

But...

Sometimes "Pain" Works Better

Some businesses will do BETTER by marketing to people's pain. For example, a TV commercial for a financial planning service shows a couple arguing over money while their children listen from the other room, looking scared. An acne medication ad shows a teenage girl staying home from the prom, crying because she's got a few pimples.

And if you think about it, most of us don't take action on things until we feel pain. For example, a friend of mine didn't take control of his finances until he was nearly bankrupt. And a couple I know didn't hire a marriage counselor until they were ready to split for good. My sister didn't look for a better job until she couldn't stand the one she was in anymore.

So Cheap MLB Jerseys China , follow along with me here...

Are your prospects more likely to actually buy your product or hire you based on wanting pleasure ... or to move AWAY from their pain?

For example, a dating coach may have more success in her marketing with statements like, "Are you sick and tired of sitting home lonely on Friday nights? Attracting the wrong men for you again and again? The clock is ticking - have you met Mr. Right yet?"

The idea is to touch on people's pain, then show them that you're the solution.

Another example is an auto repair shop that marketed a free report, "10 Ways Not to Get Ripped-Off Next Time You Get Your Car Fixed". Not only did that touch on most folks' fear of getting ripped off, but it also positione. Cheap Hoodies Cheap College Shirts China Cheap Jerseys Cheap NBA Jerseys China Cheap MLB Jerseys Free Shipping Cheap Soccer Jerseys Free Shipping Cheap College Basketball Jerseys Wholesale Jerseys China Wholesale Jerseys From China Wholesale Jerseys Free Shipping